Author Archive for Ellen Dalton

HBR Idea Watch: Finding the Perfect Pace for Product Launches

Ellen Dalton Ellen Dalton
EVP, Chief Marketing & Customer Experience Officer

What’s the optimal number of new products to launch in a given time frame? Does it matter whether the launches are spread out or bunched together, and whether a new product is similar to the rest of a company’s portfolio? To answer those questions, researchers studied 1,904 new drugs launched by U.S. pharmaceutical firms from

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Tackling Tomorrow’s Business Challenges Through Proactive Care Delivery

Ellen Dalton Ellen Dalton
EVP, Chief Marketing & Customer Experience Officer

Positive innovation solves real business problems. This premise sits at the heart of the healthcare industry’s tremendous leap toward adopting and sustaining thriving, risk-bearing care delivery models. Historically, payers have held most of the risk associated with healthcare transactions. However, as we move toward a value-based and consumer-centric healthcare environment, risk-bearing organizations will share risk

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Population Health Management Trends to Watch: Medecision CMO Answers PointClear’s ‘5 Questions’

Ellen Dalton Ellen Dalton
EVP, Chief Marketing & Customer Experience Officer

Ellen Donahue-Dalton, chief marketing officer for Medecision, speaks to PointClear Solutions CEO, David Karabinos, for his new ‘Five Questions’ blog series. David interviews industry stalwarts on what is happening in their world of health or healthcare technology, and any insight they have regarding the state of the industry and trends to watch. Check out Ellen’s

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Consumer Activism and Care Management: Friends or Foes?

Ellen Dalton Ellen Dalton
EVP, Chief Marketing & Customer Experience Officer

If Gartner says it, it must be true, right? How about if every other analyst, consultant, pundit, blogger and marketing professionals confirms it? Do you agree that “member experience is critical to care management success in the future”?
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Telemedicine: Where Medicine Meets Engaged Consumers

Ellen Dalton Ellen Dalton
EVP, Chief Marketing & Customer Experience Officer

with opinions shared by Dr. Katherine Schneider When it comes to embracing new technologies for deeper consumer and provider engagement and better care delivery, health plans and care delivery organizations set a high bar – benefits need to be mutual, clear and measurable. We think telemedicine will quickly hurdle that bar – for certain valuable

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