Press Coverage

For loyalty, an ounce of convenience, prevention and wellness

By Drew Kraisinger, Vice President, Market Innovation & Strategy, Consumer Care,

  Creating “members for life” is the ultimate goal of any payer’s customer loyalty effort. Competitive rates are one strategy to enhance loyalty, but in today’s landscape of consumers who expect more engaging and cost-effective care, the proof is often in better health. While cost is important to consumers, it’s not always the determining factor

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Harnessing Data to Support Population Health Management and the Evolution of Next-Gen PHM

By Larry Schor, Senior Vice President, Corporate Development and Analytics,

  Accountable healthcare delivery is in the midst of a three-stage evolution as organizations increasingly turn to the promise of health IT and data to improve patient care and the bottom line. First-generation accountable care is all about meeting process quality measures and closing gaps in care. At this stage, provider compensation is loosely tied

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Tackling Tomorrow’s Business Challenges Through Proactive Care Delivery

By Ellen Dalton, Executive Vice President and Chief Marketing Officer,

  Positive innovation solves real business problems. This premise sits at the heart of the healthcare industry’s tremendous leap toward adopting and sustaining thriving, risk-bearing care delivery models. Historically, payers have held most of the risk associated with healthcare transactions. However, as we move toward a value-based and consumer-centric healthcare environment, risk-bearing organizations will share

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Next-Gen Population Health Management: The Way of the Future

By Larry Schor, Senior Vice President, Corporate Development and Analytics,

  This is the year of next generation population health management, the next step toward a healthcare environment characterized by provider-payer symbiosis. The healthcare industry’s aim to raise the bar on performance, outcomes and cost efficiency is having a dramatic impact on the way business is done — for providers and payers alike. As such, achieving

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The Changing Healthcare Marketing Paradigm: A Q&A with Leading Chief Marketing Officers

By Sherri Stuart, Vice President, Marketing Services,

  In an interview with Dodge Communications, Medecision CMO Ellen  Donahue-Dalton was asked to share her opinion on the changes in the marketing healthcare paradigm. The most constant thing in life is change, especially the healthcare industry. Dodge Communications examined this change by asking marketing leaders in healthcare how they prepare and respond to change

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