Press Coverage

Tackling Tomorrow’s Business Challenges Through Proactive Care Delivery

Ellen Dalton Ellen Dalton
Executive Vice President & Chief Marketing Officer

Positive innovation solves real business problems. This premise sits at the heart of the healthcare industry’s tremendous leap toward adopting and sustaining thriving, risk-bearing care delivery models. Historically, payers have held most of the risk associated with healthcare transactions. However, as we move toward a value-based and consumer-centric healthcare environment, risk-bearing organizations will share risk

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The Changing Healthcare Marketing Paradigm: A Q&A with Leading Chief Marketing Officers

James Coates James Coates
Vice President, Marketing Services

In an interview with Dodge Communications, Medecision CMO Ellen  Donahue-Dalton was asked to share her opinion on the changes in the marketing healthcare paradigm. The most constant thing in life is change, especially the healthcare industry. Dodge Communications examined this change by asking marketing leaders in healthcare how they prepare and respond to change within

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August 2014 Issue: Excerpt from Thought Leaders’ Corner

James Coates James Coates
Vice President, Marketing Services

Each month, Medical Home News asks a panel of industry experts to discuss a topic of interest to the medical home community. Q. What are the pros and cons of using smart phones as part of the medical home’s patient engagement strategy? “By using smart phones to engage patients in medical homes, boomers and younger

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