Duane White

EVP & Chief Product Officer

Duane White is an expert in driving change and this skill has served him well in Medecision’s dynamic, transformational culture. Sometimes quiet, never hesitant and always thinking, Duane loves cracking the thorniest of strategic issues. With the acquisition of Aveus, Duane has moved full time into leading the Medecision product organization. In this capacity, he actively partners with client leaders in designing and executing customer experience and innovative performance strategies.


Before joining Aveus as a principal in 2011 and becoming a co-owner and partner in 2013, Duane held senior leadership positions at UnitedHealth Group, Marquette Financial, Arcadia Financial and U.S. Bank. He has developed, grown, acquired, restructured and repositioned businesses for profitable growth. A common theme in both his consulting and executive leadership work has been creating a cuture of user-driven innovation within established organizations. Duane began his career as a consultant with McKinsey & Company.

Duane holds a Master of Business Administration from Harvard University Graduate School of Business Administration and a Bachelor of Business Administration in Business Economics from the University of Wisconsin, Eau Claire. He currently serves on the Board of Directors of Heartland Financial USA and Minnesota Bank & Trust. He is a former Director of FICO and the Abbott Northwestern Hospital Foundation. 

Liberation 2019